Branding and Market Positioning

We understand that the brand of a university or school is built on the experience of that institution, not merely how it is communicated. Our pivotal concern is how the institution is positioned — differentiated in ways that will actually change behaviors in an institution’s markets. This is the objective of our branding and positioning work, whether to meet enrollment, development, or other institutional goals.

What Our Clients Say


“I thought Art & Science would come in and test a couple of different ideas. But the research findings revealed that we needed to address size before focusing on other initiatives. A&S provided us overarching strategies to grow enrollment.

“Now we’ve grown enrollment by 20 percent and should reach our goal in a few years. I don’t think I would have been able to drive change without the solid market research A&S provided. A&S helped us hone in on the major issue we had to address as an institution.”

Robert Wyatt / President
Coker College


“A&S’s enrollment and branding study gave us reassurances that we were doing a lot of things right, identified strengths we needed to build on, and gave us insights into communications issues we were having as well as more substantive issues we needed to address.”

“I also liked the strong partnership we developed with A&S and the ample time they allowed for discussion of the findings and recommendations and how they could be modified or fine-tuned to best serve the needs of CMC and our markets of students.”

Pamela Gann / President and CEO
Claremont McKenna College